Logos are the face of a business/organization and appear everywhere in support of the brand. Broad usage requires the logo to hold up at any size, on any background or substrate, and in a single color. Full-color illustrative 'logos' are beautiful but are only functional when built on a solid, one-color, base design. Our designs adhere to the design principle - "if your logo doesn't work in black and white, it doesn't work"; as well as the idea that modular designs aren't just a cool feature, but a cornerstone of consistent branding.


DogPro approached us to create a logo for their new business which develops training tools for hunting dogs. Modeled after the iconic Blue-tick Coonhound, this abstract version was conceived as a modular system in order to give them extreme flexibility when implemented across their sales/marketing initiatives.


main realty

We worked with Main Realty to create a sophisticated abstract design expressing their ideal of simplicity and versatility. During discovery it was clear they wanted to stand out from the white noise of traditional real estate iconography. To cut through that noise we focused on creating an organic form tied to the company name that would work well across all print and digital applications. To help facilitate this we developed a modular system to maintain brand consistency.


Bumtown Bombers

We designed this modular logo for a local travel baseball team, which included a brand mark (mascot icon) and a word mark. As noted above, the full-color version might work well for a website, bumper sticker or banner, but it wouldn't work for a screen-printed t-shirt or monogram. In those instances a strong base logo is important because it allows 1, 2 or 3 color printing.


Youth One

Westside Church needed a  logo for their middle school program - Youth One. What we designed was a simple word mark that functions well as a 1, 2 and full-color design.


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