We started the process by creating high-key portraits of the senior football players on-location, prior to the season. We then designed a senior template to introduce each player on social media channels over the course of the first several weeks of the season.

Utilizing action shots and portraits from our team photo session, we developed special custom 'Gameday' designs to post each Friday during the football season on Facebook, Instagram and Twitter. These were intended to create hype and give the senior players exposure with peers, fans and recruiters.

In concert with the 'Gameday' series, we also created a live scoreboard design to update fans via the West Rowan Football Facebook page. Custom helmet photography and composite overlays made each game a branded fan experience.

This promotional was so successful that we were also commissioned to develop a similar social media hype series for the Falcons' senior cheerleaders, complete with custom photography and composite design.